Concept Farm's profile

Century 21 Department Stores


Approach
Shift the perception of C21 from being just a great discount department store to a great department store that’s up to 65% off retail all the time. The campaign platform: “Afford To Look Great, Anytime.”



Services
Research / Strategy / Creative / Print / Digital / Outdoor / Social / Video / Viral Content / Buzz Events / On-Premise / Collateral


Century 21 Department Stores
Published:

Century 21 Department Stores

Century 21 turned to the Concept Farm to fashion a bold, new communication strategy that built on 50 years of loyalty and success. Transforming Read More

Published: